
Creators Inc.
Los Angeles and Miami talent-management firm founded in 2022, with public leadership, independent media coverage, and company-reported scale above $2B in total creator sales.
Creators Inc. and Unruly Agency, scored on the same public-evidence rubric with a static verdict, criterion analysis, sources, and creator diligence questions.

Los Angeles and Miami talent-management firm founded in 2022, with public leadership, independent media coverage, and company-reported scale above $2B in total creator sales.

Unruly Agency is a Los Angeles talent management and influencer marketing firm, founded in 2019 by Tara Electra and Nicky Gathrite, that manages creator monetization including OnlyFans accounts and has drawn national litigation coverage.
Each criterion is scored 0-10 from public evidence only. See how we rank.
| Full management | Model | Full management |
|---|---|---|
| 2022 | Founded | 2019 |
| unknown | Team / scale | unknown (headcount not disclosed; company interviews describe an 80 to 90 percent female staff, self-reported) |
| Los Angeles and Miami, USA | Headquarters | Los Angeles, California, US (self-reported offices in London and Sydney) |
| All niches, Celebrity / top-tier creators | Focus | Celebrity and influencer creators, Brand partnership campaigns, Subscription platform monetization |
Creators Inc. has the clearer public record here. Its score is supported by a strong public record, while Unruly Agency has a thin public record. That does not mean the higher score is automatically the better deal. It means there is more public information to check.
This comparison uses the same three checks for both agencies: track record, reach, and accountability. We use public websites, public profiles, media coverage where available, directory mentions, and named company details. We do not score claims that are not public, such as exact commission math, chat scripts, payout control, or private creator results.
Each category uses a 0-10 score from public evidence. The weight tells you how much that category contributes to the final score.
Creators Inc. leads Unruly Agency by 2 points on track record & scale. This criterion looks at years operating, publicly visible scale, named footprint, and corroborated operating history.
Creators Inc. leads Unruly Agency by 3 points on reach & dealmaking. This criterion looks at caliber of represented talent, notable deals, media presence, and verifiable platform reach.
Creators Inc. leads Unruly Agency by 4 points on accountability & identity. This criterion looks at named public leadership, real company identity, contactability, and independent visibility.
Creators Inc. scores 8.8/10 and leads Unruly Agency by 2.9 points. It has a strong public record. Strongest area: track record & scale at 9/10. Watch closely: accountability & identity at 8/10. It leads in 3 of 3 checks against Unruly Agency.
Unruly Agency scores 5.9/10 and trails Creators Inc. by 2.9 points. It has a thin public record. Strongest area: track record & scale at 7/10. Watch closely: accountability & identity at 4/10. It leads in 0 of 3 checks against Creators Inc.
These are the public sources behind this comparison. They are grouped by agency so readers and crawlers can see which claims are supported by which public record.
Scale and revenue are company-reported; leadership, media coverage, and notable creator-economy activity are publicly sourceable.
Founding, leadership and the litigation history are corroborated by independent outlets and court records, while audience reach, international offices, client rosters and the favorable litigation outcomes are self-reported or company-issued claims.
A public comparison is useful, but the contract and account workflow still decide the real risk. Ask both agencies the same questions.
Creators Inc. leads Unruly Agency by 2.9 points. That means it has a stronger public record, not that every contract term or account workflow is better.
The biggest public difference is accountability & identity. Creators Inc. scores 8/10 there, while Unruly Agency scores 4/10.
It does not prove contract quality, exact commission math, account security, payout control, creator satisfaction, or current performance. Ask for documents and references before signing.
It keeps the comparison fair. Every agency is scored from sources readers can check, not screenshots or sales-call promises.
Want the scoring rules behind each number? Read how we rank, or open the full profiles for Creators Inc. andUnruly Agency.