Track record & scale
40%of scoreYears operating, publicly visible scale, named footprint, and corroborated operating history.
A high score meansMulti-year operation at visible scale, with named leadership or footprint and independent coverage.
Methodology
How we rank agencies
Every agency is scored 0 to 10 on the same fixed rubric. The overall is the weighted sum of public, verifiable signals.
Last reviewed·
The principle
Only score what can be checked. Many agency claims live in private onboarding calls, unsigned contracts, or screenshots that a reader cannot verify. We do not turn those private claims into public scores. The ranking uses signals that can be inspected from agency websites, company pages, named leadership, public media coverage, public rosters, and other cited sources.
The rubric
These are the three criteria and their weights. The weights add up to 100 percent, and each agency receives a 0 to 10 score on each criterion.
Reach & dealmaking
35%of scoreCaliber of represented talent, notable deals, media presence, and verifiable platform reach.
A high score meansCelebrity or top-earner representation and notable deals that can be checked in independent sources.
Accountability & identity
25%of scoreNamed public leadership, real company identity, contactability, and independent visibility.
A high score meansNamed, public, contactable leadership and a real company identity backed by independent coverage.
What we do not score
We do not score account security, password handover, two-factor control, payout control, contract fairness, commission rates, or fees. Those details are important to creators, but they are rarely published in a way that can be checked across agencies. A false safety or contract claim would be more harmful than leaving that axis out of the ranking.
If an agency publicly states a term, we may cite it as a self-reported public statement when relevant. It does not become part of the numeric score unless the same kind of evidence exists across the field.
How scores are sourced
- Primary sources first. Official websites, company pages, public contact information, named leadership, and public media profiles carry the most weight.
- Independent coverage when available. Credible press or third-party coverage can corroborate scale, reach, notable deals, and accountability.
- Self-reported claims are labeled. Revenue, team size, creator count, or results that come from an agency's own site are treated as self-reported, not independently audited.
- Unknown means unknown. If we cannot verify a fact, we mark it unknown and score conservatively.
Re-verification and dates
Every agency profile carries a last-verified date. That date moves only when the underlying sources are checked again, not merely when a page is republished. If a correction changes an agency score, we update the score, source note, and verification date together.